Molly Porter

lonehands: jemima kirke moved to tears at marina...

Thu, 10 Jan 2013 17:33:12 -0500

jemima kirke moved to tears at marina abramovic’s the artist is present

in the 2010 performance piece at the MoMA, visitors were invited to sit facing abramovic for as long as they liked, bringing forth a heavy range of emotions across participants as time passed. the atmosphere between abramovic and each participant was transformed as abramovic fed off the visitor’s expressions, thus having their emotions reflected back to them, and eventually heightening them.

some visitors were brought to tears or reached an expression of typically intimate emotion after a mere three minutes in duration, while others stayed seated with abramovic for nearly and hour. jemima reached the above reaction after a duration of seven minutes. (x)

click here for more portraits of visitors during the performance, photographed by marco anelli.

Photo

Thu, 10 Jan 2013 17:31:58 -0500

fuckyeahcourtneylove: mygloombeauty

Sat, 08 Dec 2012 16:09:27 -0500

fuckyeahcourtneylove:

mygloombeauty

bohemea: The Wizard of Oz

Sat, 08 Dec 2012 16:05:48 -0500

bohemea:

The Wizard of Oz

amen-madonna: @DebiMazar @SandraBernhard and Madonna 1988 happy...

Sat, 08 Dec 2012 16:05:19 -0500

amen-madonna:

@DebiMazar @SandraBernhard and Madonna 1988 happy gals night out.

amen-madonna: OYH ‘86 BY HERB RITTS

Mon, 12 Nov 2012 13:48:57 -0500

amen-madonna:

OYH ‘86 BY HERB RITTS

leroyalrealm: Royals + Vogue Magazine

Mon, 12 Nov 2012 13:48:25 -0500

leroyalrealm:

Royals + Vogue Magazine

celebritycloseup: kirstie alley

Mon, 12 Nov 2012 13:47:35 -0500

celebritycloseup:

kirstie alley

Photo

Mon, 01 Oct 2012 17:50:54 -0400

futurepop: Handy content audit template

Sat, 29 Sep 2012 13:27:35 -0400

futurepop:

Handy content audit template

The New "Secret Weapon" of a Winning Content Strategy

Sat, 29 Sep 2012 13:25:58 -0400

joeybarker:

“Content marketing” is no longer one way to go.

If you plan to thrive, or even survive, in the digital era - content should not only be king…it should be the status quo of doing business online. In the realm of “social shares” and “our brand cares” - content marketing is the key to…

Awareness (SEO, Social Sharing)

Acquisition (Lead Gen > Nurturing > Closing)

Web Traffic

Engagement

Thought Leadership

So you’ve got content. You have lead gen forms, testing, lead nurturing and sophisticated retargeting automation. You’re killing it in social. Are you good to go?

Nope.

“Keep Moving” is the unspoken name of the Digital Marketing game. And while Content Marketing is key to online business…

The Verity of Video

Accounts for 51% of online traffic

The most commonly used Social Activity

Engages as many consumers as every paid advertising channel/tactic combined

53x more likely than text pages to land on the first page of Search (source)

Email click-through rates increase by 50% when video was included (source)

For old-school marketers, video has an added advantage…it can be connected to every step in the customer’s decision process. So, it can be __________.

Capture Every Moment of the Customer Lifecycle.

SEO

Social Sharing

Streaming Live Events

YouTube - Connect Online with Offline

Video Portals / Product Library

YouTube Channel

“How-to” DIY Category Series

Webinars / Demos / User Guides

Emails with Video

Video Landing Pages

In-Player Calls to Action

Corporate Communications

Customer Care

Mobile Apps

It’s also a great way to improve the user experience - and an easy pick in the games of Responsive Design and Two-Screen touch. In my next post, we’ll talk about the 5 Keys to Victory that you’ll need to get the most out of spreading the Word via web video.

Know any additional ways that Content Marketers can benefit from Video?

(Ans. to above - “measured”)